Let me preface this tirade with this phrase: "Ignorance Breeds Idiocy". It's the purest form of artistic stagnation. However, many people, including Stephanie Morgan, agree with this sentiment.
2011/12 Stephanie Morgan | Gamification Sucks from San Francisco Creative Mornings on Vimeo.
For those of you who don't want to listen to the drivel, Stephanie's initial point is that gamefication is a "shallow and cursory take on what makes games interesting." See? Ignorance.